Monday, January 30, 2012

AWEARNESS, The Kenneth Cole Foundation and Soles4Souls Partner

AWEARNESS, The Kenneth Cole Foundation is partnering with Soles4Souls on a nationwide shoe drive and launch of a retail program to raise money for the construction of a community wellness center in Haiti. The program, which runs from August 3 to September 16, encourages customers to bring in their new or gently worn shoes, and donate funds to support the building of the Center.

Customers visiting any of the Kenneth Cole stores during this time will have the opportunity to drop off a gently worn pair of shoes, and/or donate $10 at check-out. Customers can also donate $10 online at www.kennethcole.com. Donations will go directly to support the construction of a Kenneth Cole-Soles4Souls sustained community wellness center for children and adults in earthquake-torn Haiti. Additionally, as a thank you for donating, customers will receive a 20% discount off their full-price purchase.

“I believe we have a responsibility to continue helping the people of Haiti rebuild their communities. Even though it’s been over a year since the earthquake, the area remains much the same today, and the people still need our help,” says Kenneth Cole. “Over the last 18 years we have collected more than 1.5 million pairs of shoes for those in need, and I felt the time was right to expand the initiative by building a Community Wellness Center that provides much needed healthcare and education for Haitians, and that will hopefully function as an anchor for the community.”

The community wellness center will include a recreation area, classes for HIV and AIDS awareness and prevention, along with education and treatment for Hookworm -- one of the most common diseases affecting children and adults in Haiti.

“The building of the community wellness center will be a huge step forward in the health and education of the people of Haiti,” said Wayne Elsey, Founder and CEO of Soles4Souls. “As Haitians work diligently to rebuild their lives, it is essential to also rebuild their sense of community. This center will be our first step in helping them do just that,” Elsey added.

Musician and social activist Michael Franti is also being recognized by AWEARNESS, The Kenneth Cole Foundation as one of their official “Change Agents”. A Change Agent is a social activist who by example, strives to help educate and encourage others to get involved. Past Change Agents have included: Cheyenne Jackson, Mayor Cory Booker, and Amr Wakd. Franti who is the lead singer of the band Spearhead, is known not only for his socially conscious music, but also as an activist and advocate for global peace, sustainable environmentalism, and social justice. Franti and Spearhead also recorded the Top 20 hit “Say Hey (I Love You).” A complete video Q&A with Franti can be viewed online at www.awearness.com.

For more information on how to get involved and donate to the victims in Haiti, visit www.awearness.com.

About AWEARNESS, The Kenneth Cole Foundation

AWEARNESS promotes, encourages and inspires positive and meaningful social change. We look to raise awareness about important social issues, motivate Change Agents, and support like-minded organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the AWEARNESS website www.awearness.com.



About Kenneth Cole Productions Inc.

Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.

Kenneth Cole: Reaction and Unlisted

Kenneth Cole Reaction is just one of the lines of shoes, clothing and accessories sold by Kenneth Cole Productions, New York, NY. If Kenneth Cole Productions sounds more like a motion picture company than a clothing manufacturer, well, there’s an interesting story behind the name. When Kenneth Cole, who once studied law at Emory University Law School, reverted back to his family’s business of shoe making, he developed a line of shoes and wanted to sell them in the nation’s fashion capitol of New York City. One problem: Cole couldn’t afford the cost of a New York hotel convention room where he could display his product.

Kenneth Cole is known as an American clothing designer. He designs clothing, accessories and shoes that fit men and women of all styles. Kenneth Cole Productions sells clothing and accessories under the following lines: Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted. His products have a rugged, determined, get-the-job-done look that is at the same time classy and sophisticated.

Unlisted and Kenneth Cole Reaction are two popular brands of ladies shoes. The heels and platforms are often strong and sturdy. These shoes represent exquisite style and genuine fashion. The Unlisted Brand offers every style in at least a size 10. The Kenneth Cole Reaction brand offers a large variety of size 11 women’s shoes.

Massimo Dutti, Kenneth Cole coming to India soon

Namaskaara, Bengaluru! Zara has opened its first store down south! Now now, we’re certain that this news brings great joy to us all, but let’s just take a deep breath now. :-)

The brand-new Zara store brings Bengaluru shoppers (we mean Bangalore, of course!) over 17,000 square feet of pure fashion pleasure, with plenty of trendy clothes and cool accessories. Here’s a glimpse of their stores

Massimo Dutti and Kenneth Cole have India on their mind

Couple more brands are set to launch in India soon. Inditex Group (which owns Zara) and Trent Limited (retail arm of Tata Group) have extended their joint venture agreement to open Massimo Dutti in India. Massimo Dutti is aimed at shoppers with a different sartorial taste, those seeking sophistication, elegance and high-quality fashion.

Kenneth Cole will open five stores in India over the next three years, after their licensing agreement with Reliance Brands. Reliance Brands will also handle the brand’s premium wholesale distribution. The longer-term plan includes around 25 stores over the next eight years. Kenneth Cole stores will stock with men’s and women’s footwear, clothing and accessories under the Kenneth Cole New York and the Kenneth Cole Reaction labels.

Kenneth Cole Volunteers in Haiti

Designer and activist Kenneth Cole visits Haiti and distributes shoes to children in need. This trip follows a nationwide shoe drive and retail program, through AWEARNESS, The Kenneth Cole Foundation that ran from August 3rd 2011 to September 16th 2011. All told, the initiative raised more than $140K through customer donations and accumulated more than 3,000 pair of shoes. The donations will go to help build a community wellness center in Haiti to provide services for the local community in need.

In collaboration with Soles4Souls, top Kenneth Cole fund-raising associates from New York, Chicago, Los Angeles, Miami, Philadelphia, Seattle, and D.C. participated on the ground in Haiti engaging in volunteer work and shoe distributions at local orphanages and community schools.

“Over the last 18 years our company has collected more than 1.5 million pairs of shoes for the needy. Although the press and cameras are gone, the needs of this devastated Haitian community remain. Hopefully this has played a small role in helping the many less fortunate.” says Kenneth Cole.

AWEARNESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an AWEARNESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved.

Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand namesKenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website